As Brastilo prepared to launch, we enlisted the immense talent of photographer Eduardo Camara. Eduardo, born in Rio de Janeiro and a professional photographer for over 20 years, embodies the “Carioca” spirit. He describes Carioca as, “a behavior that is simple, cool, sophisticated, and casual and innate to Rio.”
Intent on capturing the inherent Carioca spirit of the Brastilo brand, Eduardo orchestrated an amazing shoot that allowed the furniture and accessories to interact with their environment, and to let the environment highlight Brastilo’s casual elegance.
Eduardo kept a video log and diary during the shoot, explaining how certain locations inspired him. We’d like to share his insights into his country and culture with you. The next few posts are excerpts from his daily log. We hope you enjoy.
“I had the idea to take the pictures in my loft. It’s a contemporary design that was inspired and influenced by modern, Brazilian architecture, an influential aesthetic internationally. The house is located in the heart of Rio’s Tijuca Forest (Floresta da Tijuca), the biggest urban forest in the world.
“My loft is a sustainable home, with a system that reutilizes rain water and has solar energy and natural, tropical light. I eat from my fruit trees which are good for me and mother earth).
“Because Brastilo has an environmentally-responsible mindset, I immediately thought of the concept, CASA Brastilo, in which all the furniture and accessories used in the photo shoot would reflect the LIFESTYLE of a BRASTILO HOME OWNER. In my mind, this included flowers and tropical fruits mingled with the fresh air. It’s an urban dweller who enjoys all the technological benefits of the world, but at the same time works to preserve the essence of living in harmony with nature.
“From here, we were able to capture the right attitude and spirit, producing photographs that I’m quite proud of.”