The following is an excerpt from the journal of Eduardo Camara, the Brazilian photographer who worked on the Brastilo photo shoot.
The Carioca spirit is well-represented by the Brastilo Lifestyle. Casual elegance. Pure samba. As the creative process continued, more ideas started to come to mind, like using the trees and the home landscape to capture this elegance, this “samba”.
Brazil is remarkable for its diversity - the mixture of cultures that makes this nation so unique. And Rio de Janeiro is distinguished by its magnificent geography, surrounded by the sea, the mountains, and the forest.
But Rio is more than that. Rio de Janeiro is enlightened. The city’s beauty lured me to take the photo shoot out of my loft and go out to "discover" other cultural points throughout my beautiful city.
We started with Ipanema, the beach that inspired Tom Jobim and Vininius de Morais in the 60's when composing the song "Girl from Ipanema" (which is the second most popular song in the world, falling behind only Frank Sinatra’s “New York, New York”).
It was in the 70's that the fame of Ipanema/Arpoador became eternal due to the mingling of lovely young people with intellectual thinkers on the sandy beach. Ipanema today is a neighborhood that represents the Carioca Lifestyle. This part of the city is a catapult for styles and behavior that travel throughout the world. And Arpoador is a special corner of the city, where the young people surf early in the morning and in the evening applaud the sunset, one of my favorite things to do in the summer.