At Brastilo, we are always looking at other industries for inspiration. Whether that be the new Virgin America plane interiors (which are spectacular, from what I hear), or the NASA’s noble attempt to create a book of the night sky that makes it visible to the blind, we like to look at these other areas to see the possibilities that are out there for great design – design that solves problems or makes people’s lives better/easier/different/more beautiful. This is precisely why we love monitoring Sao Paolo Fashion Week, in which, we’re proud to say, our Blue Paper Bowl was once featured.
Fairly new to the couture scene, these shows celebrate Brazilian design, which is becoming ever-more popular in the fashion market. The perennial favorite, Alexander Herchcovitch, maintained his reputation for creating beautiful, wearable pieces – but this time he did so for Zoomp as well as for his signature line. Personally, I love his dresses. They’re just conceptual enough to play with standard forms, but also totally accessible – like something you might wear to a friend’s fancy dinner party.
Another designer, Ellus, did amazing things with scarves, stuffing old toys to create these 3-dimensional looking neck art objects. I love it when designers get just a little bit crazy! I also love Ellus’ jacket made of medals. It reminds me of a sociological theory on which I once had to write a paper about how medals carry signals of stature that the rest of society knows to read as “important” or “impressive”. Wow - I almost made fashion boring, just then.
Thanks to the revival of punk, seen at Osklen, we don’t have to worry about fashion being boring! This buckle dress is fantastic and truly innovative!
And then, revisiting Brastilo’s theme of recycling and being good to the environment, Cavalera recycled fabrics instead of merely creating couture gowns. As Cool Hunting so gracefully points out, the site of the shoot on the Tiete River “raised conscience about the pollution and trash that we collectively produce.” For a first-hand account of the show, and to see just how relevant it actually was, read Diane’s post.
These are only a taste of what’s coming out of Brazil’s fashion houses. As Vogue points, Sao Paolo Fashion Week is wacky, fun, and conceptually bizarre. But, it’s put the city on the fashion map and shows just how spectacular and creative Brazilian design really is.