The Architectural Digest Round-Up
This past weekend Brastilo was on location at the Architectural Digest Home Show in NYC. Our booth rocked (don’t you love the mock Portuguese mosaic?), and we had tons of visitors.
And, true to the beauty of a show like this, we heard some wonderful feedback about being able to touch our pieces and see them in real life. People really liked the Blue Paper Bowl, and they were impressed by the details of the 2-Door Pine and White Lacquer Cabinet, including the wood veneered wheels.
The show was attended by people who are in the furniture trade, architects, interior designers and, of course, consumers. It’s always great for us to interact with our consumer and we really appreciate everyone who visited our booth. We wouldn’t be here if it weren’t for you!
So what else was on view? Quite a bit actually, and it ran the gamut from contemporary to old-fashioned. One trend I noticed was repurposing wood for flooring. There were a number of booths that seemed to focus on the use of reclaimed wood, and we’re in full support of the many environmentally friendly ways to source wood. Despite the plethora of flooring booths, one in particular stood out. The Mountain Lumber Company specializes in antique flooring sourced from old mills. Founded in 1974 in Virginia, Mountain Lumber scours the depths of the world to find the best wood that can be re-used for commercial and residential purposes. The best example? They’ve reclaimed wood from handcrafted vats once used in the Guinness factory in Ireland. That’s right, folks – all you Guinness drinkers can now have Guinness on your floor, and not from simply spilling it. The wood is gorgeous. Grainy, grey, with a healthy layer of patina to boot. I fell in love with this idea and I hope you do too.
One of the weirdest things I saw at the show was the EcoSmart Fire. The fireplace is very contemporary looking and is “fuelled by a renewable modern energy (Denatured Alcohol), [that] burns clean and is virtually maintenance free”. It also doesn’t require a flue and is therefore able to be placed anywhere in your home. The versatility of this fireplace really is something and, as a city girl, that’s definitely appealing. I have to admit though, while I love the idea of an eco-friendly fireplace, there’s something romantic about a brick fireplace with wood a-crackling. You snuggled up under a blanket with your big bushy dog and a hot cup of cocoa. Sigh. But, seeing as I can’t build a fireplace in my 60 year old building in my one apartment on the 4th floor, the EcoSmart might have to suffice.
Finally, one of the most amazing organizations I found at the show is Green Demolitions. In short, the program allows you, the consumer, to donate any of your old architectural elements – be that a full kitchen, a generator, an HVAC system, or simply some antique furniture. The organization will come in and remove everything, if you so desire, at a discount. Then, they bring everything to one of their 3 stores in the Northeast and sell everything back into the community. And then, and this is the part that amazes me the most, 89% of all profits made in the stores are donated to Recovery Unlimited “whose mission is the sustaining and expansion of the All Addicts Anonymous program.” 89%. Astounding! So, in short, the organization does great things for the environment by preventing you from trashing your wonderful kitchen cabinets that you simply decided to change because those orange lacquer things are so last season. And then, to top that off, it donates almost all of the profits it makes from reselling those orange lacquer cabinets to help people in need. I don’t know about you, but I suddenly feel great about my fellow man.
That’s the round-up everyone. Hope you enjoyed it and we can’t wait to see you all at our next show...ICFF, perhaps?
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Posted by: Krish | March 27, 2008 at 12:26 AM